Change sucks… for Google not Microsoft?
At the core of this is one simple axiom: People really don’t like change.
What most vendors seem not to grasp is that change sucks. Getting someone to move from a tool they are familiar with to a new tool is very difficult.
People need the equivalent of a cattle prod to move to something new and different, even if it might be better.
Now that we’re all clear that people don’t like change, Rob Enderle goes on to tell us how Office 365 will completely dominate Google Apps. Apparently people aren’t willing to change unless it’s for a Microsoft product.
He’s also kind enough to tell us that Google+ will fail to convert users from Facebook. Maybe it will, but there’s evidence this is not always the case.